Mojave, Sonoma, Sequoia and Ventura have been filed by Apple in Cambodia and the Philippines and may be indicative of the name of Apple’s latest operating system. Trademarks are usually filed well in advance of the product release, so that the trademarks can be registered by the time the product hits shelves, or goes into widespread usage.
Trademark Monitoring allows you to see the latest filing by your competitors to see how close their trademarks are to the marks you are currently using, and what products they may release shortly. It’s one of the few public means of competitive information. Monitoring brands filed by competitors also allows you to oppose marks that may be close to yours, to provide a further competitive moat for your brands. We monitor marks for our clients, and can give you a monthly report of marks filed by competitors. Contact us today for more information.